ON RISK
RICHARD BRANSON
When Virgin America launched its Las Vegas route, my staff took me to the top of the Palms Hotel there and told me that I had to jump off the top floor into the party on the bottom floor on a bungee. I was very skeptical — the wind was blowing 50 miles an hour. But I jumped and hit the side of the building on the way down, completely ripping my trousers off. Blood poured down my legs as I arrived to the party. The Virgin brand is quite intricately linked with me personally, so I have to be careful not to go and damage the brand myself.
But that doesn’t mean not taking risks. As the Virgin Group has gotten much bigger and much stronger, we can afford to take bigger, bolder risks in lots and lots of different sectors. One of our biggest investments has been the space companies, which we have already invested $1 billion to set up. We take tons of risks in life, whether personal risks or business risks. We sometimes fall flat on our face. But people don’t mind people who try things and fail.

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