Positive reinforcement addresses the well documented psychological principle that says desirable behavior, when reinforced, tends be repeated. The trick to giving great positive feedback is specificity. So instead of saying “Great job on that report,” provide specific details about what you really liked and want to see more of. “Hey, the way you got the Jones report done two hours ahead of time and the way you added in those extra data analyses, that was really fantastic” is an example of what good positive feedback should sound like.
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