Tip 2
Be thorough. This may seem to contradict #1, but it’s possible to be both thorough and targeted. The trick is understanding the audience and context. If you’re attempting to set up a meeting, send 3 – 4 potentials dates. If you’re asking for a return call, include the phone number and times you’re available. If the person doesn’t know you, include the URL to your LinkedIn profile in the email signature for quick access. Key point: Put yourself in their shoes and take extra steps to make it easy for them to engage with you.
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