DIANE VON FURSTENBERG
Fashion Icon, Entrepreneur, Tastemaker; Inventor of the Wrap Dress
My mother, a Holocaust survivor, taught me that fear is not an option and that has been my guideline. I came to America in 1970 as a young European bride, with a dream and a suitcase full of Italian printed jersey dresses that I had designed. They were simple, easy, sexy little dresses that could be worn anywhere and did not wrinkle. My guardian angel mentor was Angelo Ferretti, the Italian man who owned the factory those dresses were made in. He believed in me, and I believed in his printed jersey fabric.
In New York I met my second mentor, the editor-in-chief of American Vogue, Diana Vreeland. Although I had shown my dresses to other editors, she saw something special in them, something modern and fresh. She helped me with exposure and introducing me to stores.
With the help of a salesman, I took a showroom. Soon after, I designed the first wrap dress. Overnight that dress became a huge commercial success and a symbol of women’s liberation. Soon we were making 25,000 dresses a week. I was living the American Dream and established my brand.
After that I had many ups and downs, but what allowed me to survive is that I was always honest and I truly believed in what I did. With my dress, I was selling confidence and, with its success, I was getting more and more confident. Confidence in what you do is crucial, but that does not mean being delusional. You must always face the truth and the combat the obstacles as they appear. http://ow.ly/i/IBS1B