ON STORYTELLING
SHONDA RHIMES
Storytelling has become ubiquitous, across so many mediums, creating an audience that’s ever more sophisticated. But it doesn’t matter how many people tell stories or how many platforms they go on. Storytelling remains basic: It’s just a campfire, the human connection that says you’re not alone. New mediums like VR will go so far as to put you inside, but there’s going to be a lot of dissatisfaction there. If you decide the ending, there’s no adventure. In a world of unlimited voices and choices, those who can bring people together and tell a good story have power.

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