ON PRUDENCE
LI KA-SHING
Asia’s Superman: Chairman, CK Hutchison and Cheung Kong Property; Respected Philanthropist

My experience in manufacturing taught me cash flow is the lifeblood of a company and one of the best safeguards for a company’s future. Between 1999 and 2000, when everyone saw the 3G development in Europe as a gold mine, it was overhyped. All through the spectrum auction, I directed our team to adhere to our cash flow projection and only advance with cautious deliberation. I knew everyone thought I was too conservative and challenged this mandate. But in retrospect our telecom businesses remain competitive while several of those companies that won the bid were stuck. Writing a check to invest $100 is easy; returning the same to shareholders is harder. That’s why I am a strong believer in advancing with cautious deliberation. Prudence and agility, creativity and innovation will give you the edge to thrive in uncertain times.

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