ON PRODUCTIVITY
JAMES PATTERSON
Writer of Literature at Scale: Record-Setting Author (87 No. 1 Bestsellers); Former CEO, J. Walter Thompson

Once I got out of the advertising business, I had a lot more time. I remember going to my publisher, saying, “I want to do more than one book a year.” I told them one was at a beach house, and it was a mystery. And the other one was “Suzanne’s Diary for Nicholas.” The fellow who ran Time Warner said, “We want to do “The Beach House,” but we don’t want to do “Suzanne’s Diary” because it’s not your brand.” And I went, “I don’t think of myself as a brand. But if I did, I think the brand is when you pick up a James Patterson book, the pages are really going to fly for you.” It was a big moment in my career because it was the point at which I went from publishing one book a year, to ultimately 20. And in multiple genres.
I faced the same resistance when I started writing children’s books. People have a tendency to stay within their comfort zone, and many thought I could only do adult thrillers. I knew I could write great kids’ books, though, and launched my own children’s imprint, JIMMY Patterson. Now I publish nearly as many kids’ bestsellers as I do adult titles.

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