ON CIVIC-MINDEDNESS – DANIEL GILBERT
Builder: Founder, Quicken Loans; Owner, Cleveland Cavaliers; Detroit’s Revitalizer

I have never seen anybody create a whole lot of wealth by chasing money. Ironically, those who seem to be motivated by taking a great idea and turning it into reality are the ones who end up acquiring significant wealth.
In the last few years, we have taken this philosophy a step further. We have moved the headquarters and a substantial amount of the other pieces of our flagship business, as well as other businesses we are involved with, to downtown Detroit. An all-in commitment that our mission would not only be to continue to grow our business but also to help lead the transformation and rebuilding of one of America’s most devastated urban centers.
And here is the secret sauce: We are absolutely a more profitable (and better) business because we have a mission beyond the sole pursuit of profits. The investment we make in the community with both our dollars and our team members’ time has created a culture and environment that has motivated our people to be better at their day jobs. The yin feeds the yang, and the yang feeds the yin. You will attract the best and brightest who are motivated by more than a paycheck.
The more you invest in your mission, the more profits your business will produce. We are living proof of this. Not such a bad formula, huh?
“We are absolutely a more profitable (and better) business because we have a mission beyond the sole pursuit of profits.”

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